The Danish Ministry of Foreign Affairs is running a small campaign to make people remember to take out a travel insurance policy when they go abroad.
However, it's a somewhat unusual campaign:
http://www.um.dk/da/menu/Borgerservi...forsikring.htm
Bureaucrats with a sense of humour? What has the world come to? :/
P.S. It's in danish, but I think you will get the main point ;p
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